National Coalition Institute
Research into Action
August 26, 2021

Research Into Action Webinar: E-Cigarette Instagram Posts and Their Youth Appeal

Dr. Jordan Alpert. Dr. Alpert discussed his recent article, “Vaping and Instagram: A content analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY) Index,”  focusing specifically on the characteristics of popular social media posts related to ENDS on Instagram. He also presented the implications these findings have for public health programs addressing media literacy skills to educate young adults about ENDS content viewed on social media.

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